It’s been a long time since I’ve done my ever popular Saturday’s schmoozings post but I’m aiming to have a comeback. Here’s this week’s interview with local business owner and
simply stylish Mom, Traci Costa from Peekaboo Beans, fantastic everyday clothes for kids.
SSM: What inspired you to begin Peekaboo Beans?
TC: After having Cailin my first daughter, I loved watching her play and seeing where her imagination would take her everyday. When dressing her for Play, I found the clothing that was available lacked what children really need. She couldn’t dress herself on her own (small fussy snaps, buttons or zippers), she would have accidents when learning to potty train as she could unzip her pants, and mostly the lack of good quality durable clothing that was available. Everything was so consumable, wash wear and throw away. I wanted to create something that focused on the children – so that they could just PLAY. Play is the work of children, they should be dressed for it.
SSM: How do you juggle parenting and running a small business?
TC: I rely heavily on my support system. My family is very involved in helping with our children, and at the office too. I have had to make many sacrifices and I have to keep my priorities at the forefront everyday. Family first is our number 1 core value at Peekaboo Beans – having this understanding at the office helps. The team at Peekaboo Beans is exceptional, we are all aligned and on the same mission, this makes everything flow like water.
SSM: Describe your average day
TC: I drop my daughter off to school, head into the office “or the playground” as we dub it. Our younger daughter stays at home with our Nanny or grandparents. I spend a solid 8 hours at work, working on all aspects of business with the team. From Design, to Production, Sales, Marketing, Social Media, Finance, Strategic Planning and most of all having fun. We laugh all day long at the office – the girls there are also my social life, since I don’t have one outside of work! I have Board Meetings on the occasion, I sit on the FWE E-Series Committee, I have mentor meetings and I meet my Business Coach 1 per month.
SSM: What have been the biggest life changes for you since being a Mom?
TC: I guess the biggest life change is how open your heart is. You cannot understand pure unconditional love until you have children and that is a very vulnerable and scary feeling. You always want your babies to be safe, healthy and having fun! The other thing would be the lack of free time. Every minute of the day is consumed with something.
SSM: How is Peekaboo Beans any different to other kids clothing lines?
TC: Peekaboo Beans mission is to provide ingredients for a playful life. Our line focuses
on the importance of play for social, physical and developmental growth in children. It makes play comfortable, stylish and fun. The quality is second to none, and the entire line is completely mix and match for what we call “Daddy-Proof Dressing”!
SSM: What is your most popular product?
TC: Our multi-functional pieces, skirts that reverse or can be worn as dresses or tops. Boys pants that are reversible or jackets that have sleeves that zip off – great transition pieces into each season!
SSM: What Fall 2011 styles are you looking forward to?
TC: I love the new fashion of wearing sweet socks with heels. I love the simple 60’s inspired dresses and skirts and there is lots of lace detail this fall.
SSM: What are your top five items you think a simply stylish Mom must have in her wardrobe?
TC: Oooh only five!! ? Perfectly fitted jeans, a fabulous pair of heels, something sparkly, a fab white tee, great jacket and an amazing purse!
SSM: Finally, do you have any words of encouragement to words to other creative Moms looking to start their own business?
TC: Find something you are totally passionate it about. It has to get you through every dark day that presents itself. When you are growing a business, tough times and hard decisions are made on a daily basis. But probably the most important this is to have a strong cash flow plan in place. Cash is king, and it iswhat will stop your business in its tracks if you don’t plan properly.
Thanks for your time Traci and best of luck with Peekaboo Beans!